VIKTORIA LOUISE creates beautifully crafted pieces for the well-travelled woman. The label is based in Vienna but caters to the world and defines its’ DNA through thoughtfully chosen materials, colors and shapes suitable for all women and occasions. The brand’s mission is to epitomize a versatile and luxurious wardrobe that can follow her wherever, forever.
VIKTORIA LOUISE was founded and is creatively directed by Vicky Heiler, one of Austria’s best-known life and style bloggers, who turned her passion and personal hobby into a full-time career. With VIKTORIA LOUISE she realized yet another dream of hers: creating her own fashion brand.
Vicky was born in Stuttgart, raised in Southern California and finished school in the Austrian Alps before she moved to Vienna for a communications degree with a major in PR and advertising. With travels reflecting one of her biggest passions and part of her job, her dream was to create the ultimate closet essentials for the well-travelled woman - whether she is packing for the next escape or getting dressed for every-day life.
VIKTORIA LOUISE resonates with Vicky’s personal style, defined by a mix of timeless basics and trend-inspired pieces. Her signature is in the lighthearted flair for finest materials, timeless fashion and simplicity. With attention to detail, each piece is created with selected high-quality fabrics and promises to stay in style far beyond the seasons. The brand is inspired by an eternal vacation that offers effortless femininity through ageless fashion.